Nature Clinical Practice journals relaunch as Nature Reviews

Out with the old (L), in with the new (R)The eight specialty-based Nature Clinical Practice journals, which form part of the medical publishing arm of Nature Publishing Group, are to relaunch in April 2009 as Nature Reviews.

As well as joining the hugely successful Nature Reviews portfolio, which will increase in size from seven to fifteen titles in one fell swoop, the Nature Clinical Practice journals will be given a ‘facelift’ in print and online.  The previously rather austere journals are soon going to be printed in full colour, and the layout of the content has been shaken up to make the journals more eye catching and easier to navigate.

Nature Clinical Practice is a series of monthly review journals targeted at doctors and physicians. The peer-reviewed publications aim to deliver timely interpretations of key research developments, thus facilitating the translation of the latest findings into clinical practice.  Doctors often don’t have time to keep abreast of developments in their field, so Nature Clinical Practice does the reading for the clinician, filtering original research published in primary journals and highlighting the most important and relevant findings.

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Launched in 2004 and 2005, the Nature Clinical Practice journals cover the fields of cardiology, clinical oncology, endocrinology, gastroenterology & hepatology, nephrology, neurology, rheumatology and urology. Articles are written by experts in the field and include editorial and opinion pieces, short highlights of research from the current literature, commentaries on the application of recent research to practical patient care, comprehensive reviews, and in-depth case studies.

“Including the eight clinical journals as part of the Nature Reviews series will enable us to bring to the clinical sciences the qualities that have made the life science Nature Reviews journals so successful,” says Dr James Butcher, Publisher of the clinical Nature Reviews titles. “No other publishing company is able to offer high quality monthly review journals covering advances in medical research from bench to bedside.”

“The clinical Nature Reviews journals will retain the high quality content that practicing clinicians rely on from the Nature Clinical Practice titles,” continues Dr Butcher. “We hope that the journals will now also become indispensable resources for clinical academics working in research settings who are familiar with the look and feel of the life science Nature Reviews titles.”

I actually used to work for Nature Clinical Practice and had the chance to check out samples of the relaunch journals before I left the company.  I thought the new full-colour Nature Reviews journals looked infinitely better than their somewhat dry and serious predessors, the vivid new layout really enhancing the high quality and rigorously edited content. I’m really looking forward to browsing the real thing once the first clinical Nature Reviews journals are published in April.

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